This past month my Cosmopolitan Magazine was missing. Unknown to me, my sister took the magazine from the kitchen table where my parents leave my mail for the past two weeks to read. Every single day I was checking the mailbox for the magazine anxious as to why I haven’t received the magazine in my mailbox when I paid $12.99/year for my subscription of the magazine. I felt like an addict craving for my monthly dose of reading how to please my man, foods to avoid eating so I can fit into my expensive bathing suit, and of course the beautiful airbrushed models that make me want to get my ass in the gym ASAP. After some thought of how insane I was this past month, I realized the magazine industry is similar to television. It is an unrealistic escape.
The reason it is an unrealistic escape is because I am not learning anything with value yet I crave it similar to television. The magazines are failing to discuss the issues that matter that I am reading about on CNN. This post I am going to explore more why the real issues are not being talked about.
This weekend some startling news was released stating that 53% of college graduates are unemployed or underemployed. We are not receiving the jobs we are anticipating receiving once we graduate college in a desired industry we spent the last four years studying for and waiting to be able to receive a job. Will my May Glamour magazine explore this new information? NOPE! Why not? It is depressing news that doesn’t appeal to advertisers and magazine editors. Even interesting is the fact that I want to enter the magazine industry and found a wonderful website ED2010 that explores the salary reports of magazine workers such as editorial assistants, feature writers, and even executive editors. The salaries are depressing for the location of work and the ongoing debate of student loan debt.
Magazines have the opportunity to use their popular media representations to show realistic stories that are affecting their audience members. For example: The 2012 election, student loan debt, the on going war in Afghanistan, teenage pregnancy struggles, and texting and driving. I would remember reading these stories. Every month when I am spending my day reading the magazines I am a subscriber to I am thinking ” I do not remember anything in the last issue.” This is awful! I should be remembering what these $3.99/month media representations are showing me. I do remember the free lotion packet I received though.
Since we began this project I have spent hours searching Youtube videos/magazine articles searching for editors of these magazines discussing why they don’t talk about the real issues. The executive editors of these magazines are frequent guests on program shows such as The Today Show or Good Morning America but only to plug articles, interviews with celebrities, and of course more products like the video below.
Allure Magazine ” Best Beauty Products” Allure Magazine is the primary magazine to discuss the best beauty products. You can stroll the aisles of CVS or Walgreens and see the stamp of approval on products such as my eye make up remover: